Make Palisades Media Group your next Career Move!

Join our team of media professionals here at Palisades, and enjoy coming to work! You will find yourself right at home in our newly-remodeled and expanded workspace here in Santa Monica, CA. We offer a compatible employee group, a full range of employee health benefits, matching 401(k), and a generous time off policy.

Even if you do not see the position you are looking for posted, feel free to send your resume anyway. We will keep it on file and contact you when an appropriate position opens up.

Please reach out to:

Pam McCarthy
SVP, Director of People & Talent

pmccarthy@palisadesmedia.com

ASSISTANT STRATEGIST, NEW YORK OFFICE

Assistant Strategist supports the strategy and account team across planning, buying and account management. The assistant strategist helps facilitate campaign execution and deliverables.

Responsibilities

  • Assist strategy/account teams to ensure that project milestones, timelines, and deliverables are met
    • Schedule and participate in meetings
    • Follow up on projects
    • Take notes in meetings as necessary and send out information
  • Coordinate vendor relations
    • Obtain information such as media availability, specs and rates to evaluate potential media buys
    • Report back with team lead information to make recommendations
  • Create and distribute insertion orders to vendors and internal teams upon plan approval
    • Use buying system (Strata)
    • Ensure appropriate approvals are obtained
    • Verify correct media is running
  • Respond to and gather all requested information from supervisor to facilitate media plan development
  • Work closely with senior media team to coordinate and reconcile media billing across all platforms (print, TV, digital, radio)
    • Ensure correct media buy has been entered in the system
    • Resolve any discrepancies
  • Assist the media department with market research and insights by using various websites and media resources
  • Participate in team brainstorms
    • Take notes and coordinate with LA office to combine ideas into one document
  • Work across Google office platform
    • Update media flowcharts and change logs
    • Update workflow and assist in getting larger team to update status docs
    • Assist with creation of power point decks
    • Set up Google Hangouts
  • Learn and understand basic media planning and buying principles
  • Enter time reports once a week, at a minimum
  • Handle other duties as assigned by supervisor

DIGITAL MEDIA PLANNER - MERCURY INSURANCE

The Digital Media Planner is responsible for the development and day-to-day management of the media plan, including buy recommendations, execution details, and maintaining budgets. This position will work on our Mercury Insurance client.

Responsibilities

  • Idea Development: Compile RFPs and work with publishers to develop media executions
  • Plan Development: Negotiate with publishers, compile plan specifics, assign budget by publisher, accurately finalize all client-facing documents
  • Create media plans that are best positioned to meet the media objectives and strategies of the client’s business
  • Develop campaign performance insights that inform ongoing optimization recommendations
  • Maintain strong, professional relationships with the publisher community
  • Proactively monitor category landscape and identify trends/partners for upcoming campaigns
  • Manage positions on lower level (Assistant Media Planner) while effectively ‘managing up’ to ensure communication and effective performance

DIGITAL MEDIA PLANNER - NETFLIX

The Digital Media Planner is responsible for the development and day-to-day management of the media plan, including buy recommendations, execution details, and maintaining budgets. This position will work on our NETFLIX client.

Responsibilities

  • Idea Development: compile RFPs and work with publishers to develop ideas.
  • Plan Development: negotiate with publishers, compile plan specifics, assign budget by publisher, run reach & frequency reports, accurately finalize all client-facing documents
  • Create proposals that are best positioned to meet the media objectives and strategies of the client’s business
  • Develop analysis that leads to optimization recommendations
  • Maintain strong, professional relationships with the publisher community
  • Proactively monitor digital landscape and identify trends/partners for upcoming campaigns
  • Manage positions on lower level (Assistant Media Planner) while effectively ‘managing up’ to ensure communication and effective performance

SEM (SEARCH) SPECIALIST

Help lead and define Search Engine Marketing (SEM) strategies for clients within the Technology, Insurance, Health and Retail industries. Help to establish and evolve standards to optimize how PMG leverages and executes Paid Search across the customer journey. This role reports to the Associate Director of Search and the Director of Search and Social Media.

Responsibilities

  • Work with stakeholders to help strategize and execute SEM campaigns
  • Responsible for the execution and ongoing management of Google, YouTube and Bing campaigns
  • Proactively make campaign and keyword optimization changes as needed
  • Conduct daily and monthly budget management
  • QA campaigns before launching
  • Responsible for writing PPC copy, ads and extensions using best practice methods
  • Develop keyword lists
  • Execute tests, collect and analyze data, and identify trends and insights
  • Track, report, and analyze analytics within PPC and YouTube initiatives and campaigns
  • Conduct competitive research using auction insights
  • Present insights to team members and clients
  • Build and develop keyword expansions
  • Assess landing pages used in search engine marketing campaigns
  • Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail
  • Other duties as needed

ASSISTANT MEDIA BUYER

Entry level career opportunity in Marketing / Advertising focusing on the curation, analysis and purchase of nationally distributed / commercially supported “video” content. The training provided positions successful candidates to ultimately serve as agency / industry experts in the selection, justification and application of commercially supported national video content to the development of “targeted” marketing campaigns for represented clients.

Successful candidates should be organized, outgoing, inquisitive and comfortable with change. A heightened Interest in all forms of commercially supported Broadcast, Cable and Broadband programming is a must. Prior agency experience with media math, or an applicable academic parallel, a plus. Excellent written and verbal skills, and a high level of confidence with basic math, are imperative.

Responsibilities

Data management

  • Input Network, Syndication, Cable & Broadband schedules and check against contracts/plans
  • Uncover, investigate and resolve schedule and billing discrepancies with vendors
  • Track and post (post campaign review /analysis) of all inventory
  • Monitor commercial announcement locations and times

Group / Department Coordination

  • Collect Trade information: media kits, media costs, syndicated research and competitive analysis
  • Arrange and participate in internal and external meetings, conferences, and project team activities
  • Manage administrative duties of all media plans/projects on a daily and monthly basis
  • Creating and issuing overnight rating reports

SOCIAL MEDIA SPECIALIST

The Social Media Specialist will help lead and define social strategy for Raley’s Grocery store chain which is a highly known family owned grocer primarily within the Northern California area. The Social Media Specialist will assist in establishing and evolving standards to optimize how PMG leverages and executes Paid Social across the customer journey. This role directly reports to the Sr. Social Media Specialist and will collaborate with account Strategy and Digital team members.

Responsibilities

  • Plan paid social campaigns and activities across social channels including but not limited to Facebook, Twitter, Instagram, Snapchat and Pinterest
  • Execute social campaigns, forecasting and monitoring all budgets
  • Conduct daily optimizations against campaign goals
  • Analyze metrics, providing progress reports and suggesting new optimizations, promotions and initiatives for social reach to key stakeholders
  • Create and provide detailed weekly campaign reports
  • Conduct targeting and optimization data analysis to drive performance
  • Prepare detailed documents, including strategic plans, competitive analyses, promotional plans and well-researched POVs
  • Collaborate with cross-functional teams to develop marketing and holistic digital plans
  • Evaluate the metrics of project success and deliver strong recommendations based on outcome
  • Analyze current-state paid social media campaigns and determine areas of improvement, expansion and refinement