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DIGITAL MEDIA SUPERVISOR - THEATRICAL

The Digital Media Supervisor is responsible for creating innovative and breakthrough campaigns through video, social, display, influencer, native, and mobile channels. The ideal candidate will bring strong capabilities in the area of entertainment marketing. We are seeking creative thinkers who not only can bring ideas to the table but can equally navigate and execute complex campaigns. This position is based in New York, NY.

We are an independent agency with headquarters in Santa Monica, CA www.palisadesmedia.com

Responsibilities

  • Develop, execute, and present media plan that is strategic and deliver on client objectives
  • Stay abreast of new tools, trends, networks, and best practices in the online media industry
  • Act as a key liaison with internal teams (OOH, Print, Broadcast, and Audio) and digital counterparts to ensure seamless integration and deliverables are presented holistically to the client.
  • Identification and management of partners to execute online marketing plan, including term negotiation, agreement execution, and ongoing partner management.
  • Employ quality assurance principles to ensure campaigns are launched and operating as planned
  • Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings
  • Oversee and have a strong understanding of Digital trafficking within 3rd party ad server to facilitate timely ad delivery and assist in troubleshooting efforts.
  • Manage/Maintain client contact and client requests
  • Measure and analyze performance of all online marketing initiatives and be able to provide key insights and recommendations to the client
  • Supervise Planners and Assistant Planners on the team and ensure their growth and development across all facets of the planning process.

Qualifications

  • Qualified candidates must have 3+ years proven expertise in online marketing and experience managing employee(s).
  • Passionate about creating media campaigns that break the mold
  • Experience with 360 / integrated programs
  • Solid experience and knowledge of digital media, including display, video, social and mobile platforms.
  • Confident leader with the ability to motivate their team and delegate/oversee Assistant Media Planner/Planner workload
  • Energetic and ability to produce high volume of work quickly
  • Demonstrates accuracy and attention to detail
  • Ability to communicate concisely and clearly both orally and in writing
  • Knowledgeable of 3rd party ad servers and research tools (Sizmek or DoubleClick (DFA), Comscore, eMarketer, etc.)
  • Understanding of online advertising tracking strategies and tactics; and the ability to work with internal production and technology teams to achieve goals.
  • Loves movies!

Education

Bachelor’s Degree or equivalent experience.

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