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SENIOR DIGITAL MEDIA PLANNER - MERCURY INSURANCE

The Senior Digital Media Planner is responsible for the development and day-to-day management of the media plan, including buy recommendations, execution details, and maintaining budgets. This position will work on our Mercury Insurance client.

Responsibilities

  • Idea Development: Compile RFPs and work with publishers to develop media executions
  • Plan Development: Negotiate with publishers, compile plan specifics, assign budget by publisher, accurately finalize all client-facing documents
  • Create media plans that are best positioned to meet the media objectives and strategies of the client’s business
  • Develop campaign performance insights that inform ongoing optimization recommendations
  • Maintain strong, professional relationships with the publisher community
  • Proactively monitor category landscape and identify trends/partners for upcoming campaigns
  • Manage positions on lower level (Assistant Media Planner) while effectively ‘managing up’ to ensure communication and effective performance

Qualifications

  • 2+ year(s) of agency digital media experience
  • Strong background in Programmatic and lead-gen planning and buying
  • Experience developing and managing audience segmentation in a data management system
  • Knowledge of social and native campaign execution strategies
  • Insurance category experience a plus
  • Refuses to accept the status quo in planning, negotiation, and execution
  • Believes that innovation starts with listening
  • Constantly dedicated to finding better solutions
  • Demonstrates accuracy and attention to detail in all work and communication
  • Strong understanding of digital analytics reports and able to translate data into client reports
  • Ability to understand client goals and translate them into media strategy
  • Strong sense of initiative and ability to work against deadlines
  • Process oriented, with the ability to manage all aspects of a campaign
  • Highly proficient in Excel; must be able to perform advanced functions and pivots
  • Experience using 3rd party ad serving technologies and research tools - ComScore, Sizmek, Google Ad Words, etc.

Education

  • Bachelor’s Degree or equivalent experience

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