people

Roger Schaffner

Owner / CEO

Palisades MediaGroup (PMG) has reached two milestones so far in 2016: the 20-year anniversary of its founding and an employee count that topped 100 people... MORE

Laura Jean Bracken

President / COO

With a sharp strategic mind and a straightforward, down-to-earth approach to the business, Laura finds her inspiration from her all-time favorite movie, Apollo 13: “Failure is not an option.”... MORE

Russell Dean

Chief Financial Officer

With more than 25 years of experience in marketing and advertising, Russell is well into his second stint as Chief Financial Officer at Palisades MediaGroup, where he finds the entrepreneurial spirit alive and well... MORE

Hwa-Shih Lee

SVP, Digital Marketing

Armed with her MBA from New York University’s Stern School of Business, Hwa-Shih brings 16 years of digital marketing expertise to her role at Palisades MediaGroup, working with clients in multiple categories such as entertainment, travel, consumer products, QSR, and retail... MORE

Erin Morgan

SVP, Audio/Local Video

Erin is a New Orleans native and proven negotiator who believes you get more flies with honey than vinegar. She is experienced in developing teams, relationships, processes, and best practices. Erin leads by example and actively participates in industry strategic, leadership, and... MORE

Andrea Cardamone

SVP, Managing Director (NY)

A 15+-year media veteran, Andrea joined Palisades MediaGroup for a “return engagement” in 2016 to manage the agency’s new client, Netflix... MORE

Matt Greenfield

EVP, Client Services

Matt manages Client Services for a number of clients in Palisades’ diverse portfolio, ranging from auto insurance to retail to apparel... MORE

Genevieve Wiersema

SVP, Group Director of Strategy (SF)

Genevieve is part of a team representing Palisades MediaGroup in the San Francisco market, where she has more than 15 years of experience... MORE

Casey Brathwaite

SVP, Group Director of Strategy (SF)

Casey completes the Palisades MediaGroup’s San Francisco team, managing In-Shape Health Clubs and BevMo!... MORE

Rhona Dass

SVP, Director of Strategic & Visual Communications

Rhona joined Palisades MediaGroup in 2012. She has cultivated her strategic planning expertise working across a diverse portfolio of clients, primarily rooted in the fast-paced, highly demanding world of entertainment... MORE

Pam McCarthy

SVP, Director of People & Talent

Pam is a “people person,” which makes her title at Palisades MediaGroup especially relevant... MORE

Matt Lundstrom

Digital Creative Director

Before joining Palisades, Matt freelanced, quickly gaining the reputation of a highly acclaimed cinematographer and editor. His knowledge and skills in this arena allowed him to shoot projects as diverse as music videos... MORE