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Hwa-Shih Lee

SVP, Digital Marketing

Armed with her MBA from New York University’s Stern School of Business, Hwa-Shih brings 16 years of digital marketing expertise to her role at Palisades MediaGroup, working with clients in multiple categories such as entertainment, travel, consumer products, QSR, and retail. Prior to joining the agency in 2005, Hwa-Shih served as VP of E-Business for online customer acquisitions at CitiCards (Citigroup). Other digital experience includes her role as Online Associate Manager for Datek where she managed and negotiated partnerships with Yahoo, MSN, CBSMarketWatch, Bloomberg and DoubleClick – and even experienced the burst of the first internet bubble! Comfortable in a leadership role, Hwa-Shih especially enjoys leading a team and mentoring people; and her easy-going management style is greatly appreciated by her team at Palisades.

After hours, you will most likely find her enjoying outdoor activities or cheering on her son, Reggie, at one of his basketball games. Additionally, Hwa-Shih loves international travel and anything “Hello Kitty”!