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Laura Jean Bracken

President / COO

With a sharp strategic mind and a straightforward, down-to-earth approach to the business, Laura finds her inspiration from her all-time favorite movie, Apollo 13: “Failure is not an option.” As President and COO, she has led Palisades MediaGroup to an increase of 50% in revenue through new business wins and organic growth since assuming the leadership role in 2010.

Laura joined Palisades after managing the San Francisco offices of OMD, Omnicom’s largest media agency. While at OMD, Laura had similar success with new business wins including State Farm of California, Callaway Golf Company, and drugstore.com, to name a few. Her communications planning experience includes a wide range of categories including retail, technology, travel, wine, insurance, QSR, business-to-business, entertainment, and solar energy.

Armed with a degree from UC Berkeley and a competitive spirit honed on the tennis court, Laura started her career in media at Saatchi & Saatchi – NY. After a few years, she transferred to the San Francisco office where, as Media Director, she oversaw communications planning for Hewlett-Packard, Barclays, a number of dot-coms (including E-Loan and Cooking.com) and managed consumer packaged goods clients such as P&G, Kikkoman, and General Mills. Laura was awarded Media Strategist of the year by Advertising Age for her global media strategy for HP’s first ever “E-Services” campaign released in 18 languages across 35 countries. That campaign resulted in the doubling of HP’s stock price and incremental revenue.

When not managing Palisades MediaGroup’s daily operations, business development, and strategy, Laura can be found running, playing tennis or golf, or walking her two Havanese pups, Callie and Parker. She might also be found driving up and down the 101 between LA and the Bay Area where she retains strong ties.