Make Palisades Media Group your next Career Move!

Join our team of media professionals here at Palisades, and enjoy coming to work! You will find yourself right at home in our newly-remodeled and expanded workspace here in Santa Monica, CA. We offer a compatible employee group, a full range of employee health benefits, matching 401(k), and a generous time off policy.

Even if you do not see the position you are looking for posted, feel free to send your resume anyway. We will keep it on file and contact you when an appropriate position opens up.

Please reach out to:

Pam McCarthy
SVP, Director of People & Talent

pmccarthy@palisadesmedia.com

SEM (SEARCH) SPECIALIST

Assist in planning and executing Search Engine Marketing (SEM) campaigns for clients within the Entertainment, Automotive, Insurance, Health and Fitness industries. Develop and evolve standards to enhance how PMG leverages and executes Search across the consumer journey.

Responsibilities

  • Work with stakeholders to help strategize and execute SEM campaigns across the major Search engines (Google, Bing, Amazon, etc.)
  • Collect and analyze data to come up with valuable insights to help guide optimizations
  • Proactively make campaign optimizations on an on-going basis
  • Manage daily, monthly and quarterly budgets
  • Perform campaign audits for new business pitches
  • Oversee Associates, including training and development, but also serving as a mentor
  • Create keyword lists and conduct ongoing keyword mining for new opportunities
  • Write ad copy, POVs and SOPs following industry best practices
  • Audit landing pages used for SEM campaigns
  • Prepare and present reports regularly
  • Handle other duties as assigned by direct Supervisor

ASSISTANT MEDIA STRATEGIST - NEW YORK OFFICE

Palisades Media Group is looking for an exceptional individual to take on the role of Assistant Media Strategist in our New York office.

As an Assistant Media Strategist you will learn the media process from the ground up! You will join a dynamic team of best-in-class talent and an environment that is both challenging and fun.

We are looking for someone that is excited to learn and apply themselves in a media landscape that is continually changing. We need someone that can bring order to chaos (#uberorganized) and is great at multitasking!
(Triple plus if you have a passion for entertainment and your finger on the pulse of the latest trends!!!)

Responsibilities

  • Support teams and processes for planning, buying and account management. The assistant strategist helps facilitate campaign execution and deliverables.
  • Assist strategy/account teams to ensure that project milestones, timelines, and deliverables are met
    • Schedule and participate in meetings
    • Follow up on projects
    • Take notes in meetings as necessary and send out information
  • Coordinate with vendors
    • Obtain information such as availability, specs and rates to evaluate potential media buys
    • Arm team leads with the information they need to make recommendations
  • Create and distribute insertion orders to vendors and internal teams upon plan approval
    • Use buying system (Strata)
    • Ensure appropriate approvals are obtained
    • Verify correct media is running
  • Respond to and gather all requested information from supervisor to facilitate media plan development
  • Work closely with team to coordinate and reconcile media billing across all platforms (print, TV, digital, radio, out-of-home)
    • Ensure correct media buys have been entered in the system
    • Resolve any discrepancies
  • Assist the media department with market research and insights by using various websites and media resources
  • Participate in team brainstorms
    • Take notes and coordinate with LA office to combine ideas into one document
  • Work across Google office suite
    • Update media flowcharts and change logs (Google sheets)
    • Update workflow and assist in getting larger team to update status docs (Google docs)
    • Assist with creation of strategy, recommendation and best practices decks (Google slides)
    • Set up client and team meetings (Google Meet)
  • Learn and understand basic media planning and buying principles
  • Enter time reports once a week, at a minimum
  • Handle other duties as assigned by direct supervisor

ASSOCIATE SOCIAL MEDIA SPECIALIST

The Associate Social Media Specialist will assist in campaign build-out, execution, daily optimizations, and reporting for clients in various categories. This role directly reports to the Social Media Supervisor and will collaborate with account Strategy and Digital team members.

Responsibilities

  • Assist in execution of paid social campaigns and activities across social channels including but not limited to Facebook, Twitter, Instagram, Snapchat and Pinterest
  • Responsible for campaign setup, tagging, as well as in-campaign management of budget, pacing, and performance reporting
  • Ensure campaign management best practices are properly set up and managed across all paid social platforms
  • Work directly with partners to manage the delivery of creative assets and all relevant campaign documentation in preparation for campaign launch and post-campaign wrap up
  • Assist in conducting daily optimizations while also establishing benchmarks and recommending future tests
  • Provide detailed weekly campaign reports that includes analysis and insights
  • Assist in preparing detailed documents, including strategic plans, competitive analyses, promotional plans and well-researched POVs
  • Collaborate with cross-functional teams to develop marketing and holistic digital plans

ASSOCIATE SEM (SEARCH) SPECIALIST

Assist in planning and executing Search Engine Marketing (SEM) campaigns for clients within the Entertainment, Automotive, Insurance, Health and Fitness industries. Develop and evolve standards to enhance how PMG leverages and executes Search across the consumer journey.

Responsibilities

  • Work with stakeholders to help strategize and execute SEM campaigns across the major Search Engines (Google, Bing, Amazon, etc.)
  • Collect and analyze data to come up with valuable insights to help guide optimizations
  • Proactively make campaign optimizations on an on-going basis
  • Monitor daily, monthly and quarterly budgets
  • Prepare and present reports regularly
  • Create keyword lists and conduct ongoing keyword mining for new opportunities
  • Assist in writing ad copy, POVs and SOPs following industry best practices
  • Audit landing pages used for SEM campaigns
  • Handle other duties as assigned by direct Supervisor

ASSISTANT STRATEGIST

This role will be primarily focused on supporting strategic media planning and buying on behalf of the Mercury Insurance and Agua Caliente Casino accounts. Each of these clients present unique challenges – Mercury Insurance is semi-national in scope and highly performance driven with media placements across most media channels. Agua Caliente is a California based resort and casino with multiple targets and venues to support and an exclusively regional emphasis to all campaigns. In addition, this position will often be called upon to support new business pitches which offers an exciting opportunity for creative ideation when it comes to media strategy and planning.

Responsibilities

  • Assisting planning groups in evaluation of media proposals
  • Assisting planning groups in development of media recommendations
  • Generating competitive research and analytical reports for clients
  • Trafficking assets to appropriate parties to implement campaigns
  • Providing QA for clients throughout the duration of individual campaigns
  • Reporting results of completed media plans
  • Managing billing and invoicing process and resolving discrepancies
  • Tracking advertising placements
  • Coordinating client deliverables across internal and agency partner teams

SENIOR BROADCAST BILLING COORDINATOR

Reports to: Director, Finance

Responsibilities

Essential Duties and Responsibilities

  • Collate all invoices across National & Local Broadcast media each month and upload EDIs to SBMS (Strata) for Matching and/or discrepancy referral to buyers concerned for quick resolution.
  • Manually enter the Station and Network invoices that are not programmed for electronic transfer.
  • Check all resolved discrepant invoices daily in SBMS to prepare for matching and clearing.
  • Make sure that draft bills are pulled in a timely manner for both progressive and reconciliation billing clients. Work in close coordination with buyers and strategists to make sure billing deadlines are met.
  • Send out notification of missing and/or discrepant invoices starting at the end of the 2nd week to inform buyers, as well as request that they obtain copies of the missing invoices.
  • Collate all “matched and cleared invoices” and file them in their respective folders in preparation for billing reconciliation.
  • Monitor the activity of the billing coordinators when necessary and ensure data accuracy and integrity in all billing inputs.
  • Input “matched and cleared” pub invoices in the A/P module in Advantage for vendor payment.
  • Assist with month-end close procedures.
  • Assist in executing day-to-day office administrative duties in the department and other duties assigned.
  • Reports to the Finance Director.