Make Palisades Media Group your next Career Move!

Join our team of media professionals here at Palisades, and enjoy coming to work! You will find yourself right at home in our newly-remodeled and expanded workspace here in Santa Monica, CA. We offer a compatible employee group, a full range of employee health benefits, matching 401(k), and a generous time off policy.

Even if you do not see the position you are looking for posted, feel free to send your resume anyway. We will keep it on file and contact you when an appropriate position opens up.

Please reach out to:

Pam McCarthy
SVP, Director of People & Talent

pmccarthy@palisadesmedia.com

DIGITAL MEDIA PLANNER - BLEECKER STREET

The Digital Media Planner is responsible for the development and day-to-day management of the media plan, including buy recommendations, execution details, and maintaining budgets. This position will work on our Bleecker Street client.

Responsibilities

  • Idea Development: compile RFPs and work with publishers to develop ideas.
  • Plan Development: negotiate with publishers, compile plan specifics, assign budget by publisher, run reach & frequency reports, accurately finalize all client-facing documents
  • Create proposals that are best positioned to meet the media objectives and strategies of the client’s business
  • Develop analysis that leads to optimization recommendations
  • Maintain strong, professional relationships with the publisher community
  • Proactively monitor digital landscape and identify trends/partners for upcoming campaigns
  • Manage positions on lower level (Assistant Media Planner) while effectively ‘managing up’ to ensure communication and effective performance

ASSOCIATE SEM (SEARCH) SPECIALIST

Assist in planning and executing Search Engine Marketing (SEM) campaigns for clients within the Entertainment, Automotive, Insurance, Health and Fitness industries. Develop and evolve standards to enhance how PMG leverages and executes Search across the consumer journey.

Responsibilities

  • Work with stakeholders to help strategize and execute SEM campaigns across the major Search Engines (Google, Bing, Amazon, etc.)
  • Collect and analyze data to come up with valuable insights to help guide optimizations
  • Proactively make campaign optimizations on an on-going basis
  • Monitor daily, monthly and quarterly budgets
  • Prepare and present reports regularly
  • Create keyword lists and conduct ongoing keyword mining for new opportunities
  • Assist in writing ad copy, POVs and SOPs following industry best practices
  • Audit landing pages used for SEM campaigns
  • Handle other duties as assigned by direct Supervisor

ASSISTANT MEDIA STRATEGIST

This role will be primarily focused on supporting strategic media planning and buying on behalf of California Milk Processor Board (CMPB), most recognizable for their ‘Got Milk’ campaign. In order to connect with the diverse demographic composition of California, this role will encompass a ‘total market’ approach, inclusive of General Market and Hispanic marketing initiatives. As a result, the role presents the opportunity to learn the nuances of multi-cultural planning and buying across traditional and digital media channels. The role will also support other agency accounts, offering the chance to learn about additional business categories.

Responsibilities

  • Assisting planning groups in evaluation of media proposals
  • Assisting planning groups in development of media recommendations
  • Generating competitive research and analytical reports for clients
  • Trafficking assets to appropriate parties to implement campaigns
  • Providing QA for clients throughout the duration of individual campaigns
  • Reporting results of completed media plans
  • Managing billing and invoicing process and resolving discrepancies
  • Tracking advertising placements
  • Coordinating client deliverables across internal and agency partner teams