Make Palisades Media Group your next Career Move!

Join our team of media professionals here at Palisades, and enjoy coming to work! You will find yourself right at home in our newly-remodeled and expanded workspace here in Santa Monica, CA. We offer a compatible employee group, a full range of employee health benefits, matching 401(k), and a generous time off policy.

Even if you do not see the position you are looking for posted, feel free to send your resume anyway. We will keep it on file and contact you when an appropriate position opens up.

Please reach out to:

Pam McCarthy
SVP, Director of People & Talent

pmccarthy@palisadesmedia.com

SEM (SEARCH) SPECIALIST

Help lead and define Search Engine Marketing (SEM) strategies for clients within the Technology, Insurance, Health and Retail industries. Help to establish and evolve standards to optimize how PMG leverages and executes Paid Search across the customer journey. This role reports to the Senior Director of Search.

Responsibilities

  • Work with stakeholders to help strategize and execute SEM campaigns
  • Responsible for the execution and ongoing management of Google, YouTube and Bing campaigns
  • Proactively make campaign and keyword optimization changes as needed
  • Conduct daily and monthly budget management
  • QA campaigns before launching
  • Responsible for writing PPC copy, ads and extensions using best practice methods
  • Develop keyword lists
  • Execute tests, collect and analyze data, and identify trends and insights
  • Track, report, and analyze analytics within PPC and YouTube initiatives and campaigns
  • Conduct competitive research using auction insights
  • Present insights to team members and clients
  • Build and develop keyword expansions
  • Assess landing pages used in search engine marketing campaigns
  • Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail
  • Other duties as needed

SENIOR DIGITAL MEDIA PLANNER - MERCURY INSURANCE

The Senior Digital Media Planner is responsible for the development and day-to-day management of the media plan, including buy recommendations, execution details, and maintaining budgets. This position will work on our Mercury Insurance client.

Responsibilities

  • Idea Development: Compile RFPs and work with publishers to develop media executions
  • Plan Development: Negotiate with publishers, compile plan specifics, assign budget by publisher, accurately finalize all client-facing documents
  • Create media plans that are best positioned to meet the media objectives and strategies of the client’s business
  • Develop campaign performance insights that inform ongoing optimization recommendations
  • Maintain strong, professional relationships with the publisher community
  • Proactively monitor category landscape and identify trends/partners for upcoming campaigns
  • Manage positions on lower level (Assistant Media Planner) while effectively ‘managing up’ to ensure communication and effective performance

ASSISTANT DIGITAL MEDIA PLANNER

This is an entry level position into the field of digital advertising, and may work on one or more accounts in a variety of categories, such as entertainment, technology, fitness, fashion, insurance, and non-profit.

Responsibilities

  • Assisting Planner with the day-to-day management of the media plan, including buy recommendations, execution, details, budgets/accounting
  • Working with planner to compile RFPs and assisting with plan development.
  • Compile plan specifics under direction of Planner; run reach & frequency reports and preparing proposals.
  • Assisting in the development of analysis that leads to optimization recommendations
  • Maintaining an awareness of the digital landscape and a proactive approach to learning and studying trends and new developments.
  • Resolving billing discrepancies
  • Support and administrative duties as assigned.