Make Palisades Media Group your next Career Move!

Join our team of media professionals here at Palisades, and enjoy coming to work! You will find yourself right at home in our newly-remodeled and expanded workspace here in Santa Monica, CA. We offer a compatible employee group, a full range of employee health benefits, matching 401(k), and a generous time off policy.

Even if you do not see the position you are looking for posted, feel free to send your resume anyway. We will keep it on file and contact you when an appropriate position opens up.

Please reach out to:

Pam McCarthy
SVP, Director of People & Talent

pmccarthy@palisadesmedia.com

SEM (SEARCH) SPECIALIST

Assist in planning and executing Search Engine Marketing (SEM) campaigns for clients within the Entertainment, Automotive, Insurance, Health, Wellness and Retail industries. Develop and evolve standards to enhance how PMG leverages and executes Paid Search across the customer journey. This role reports to the Senior Director of Search.

Responsibilities

  • Work with stakeholders to help strategize and execute SEM campaigns across the major Search engines (Google, Bing, Amazon)
  • Proactively make campaign optimizations on an on-going basis
  • Manage daily, monthly and quarterly budgets
  • Create keyword lists and conduct ongoing keyword mining for new opportunities
  • Responsible for writing ad copy following industry best practices
  • Execute A/B tests, collect and analyze data to come up with valuable insights to be presented to clients
  • Audit landing pages used for SEM campaigns
  • Perform campaign audits for new business
  • Other duties as needed

DIGITAL MEDIA PLANNER

The Digital Media Planner is responsible for the development and day-to-day management of the media plan, including buy recommendations, execution details, and maintaining budgets. This position will work on our multiple clients.

Responsibilities

  • Idea Development: compile RFPs and work with publishers to develop ideas.
  • Plan Development: negotiate with publishers, compile plan specifics, assign budget by publisher, run reach & frequency reports, accurately finalize all client-facing documents
  • Create proposals that are best positioned to meet the media objectives and strategies of the client’s business
  • Develop analysis that leads to optimization recommendations
  • Maintain strong, professional relationships with the publisher community
  • Proactively monitor digital landscape and identify trends/partners for upcoming campaigns
  • Manage positions on lower level (Assistant Media Planner) while effectively ‘managing up’ to ensure communication and effective performance

PAID SOCIAL MEDIA SPECIALIST

The Paid Social Media Specialist will help lead and define social strategy for a client in the CPG/beverage category. The Paid Social Media Specialist will assist in establishing and evolving standards to optimize how PMG leverages and executes Paid Social across the customer journey. This role directly reports to the Social Media Supervisor and will collaborate with account Strategy and Digital team members.

Responsibilities

  • Plan paid social campaigns and activities across social channels including but not limited to Facebook, Twitter, Instagram, Snapchat and Pinterest
  • Execute social campaigns, forecasting and monitoring all budgets
  • Conduct daily optimizations against campaign goals
  • Analyze metrics, providing progress reports and suggesting new optimizations, promotions and initiatives for social reach to key stakeholders
  • Create and provide detailed weekly campaign reports
  • Conduct targeting and optimization data analysis to drive performance
  • Prepare detailed documents, including strategic plans, competitive analyses, promotional plans and well-researched POVs
  • Collaborate with cross-functional teams to develop marketing and holistic digital plans
  • Evaluate the metrics of project success and deliver strong recommendations based on outcome
  • Analyze current-state paid social media campaigns and determine areas of improvement, expansion and refinement