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ASSISTANT MEDIA STRATEGIST

This role will be primarily focused on supporting strategic media planning and buying on behalf of California Milk Processor Board (CMPB), most recognizable for their ‘Got Milk’ campaign. In order to connect with the diverse demographic composition of California, this role will encompass a ‘total market’ approach, inclusive of General Market and Hispanic marketing initiatives. As a result, the role presents the opportunity to learn the nuances of multi-cultural planning and buying across traditional and digital media channels.

Responsibilities

  • Assisting planning groups in evaluation of media proposals
  • Assisting planning groups in development of media recommendations
  • Generating competitive research and analytical reports for clients
  • Trafficking assets to appropriate parties to implement campaigns
  • Providing QA for clients throughout the duration of individual campaigns
  • Reporting results of completed media plans
  • Managing billing and invoicing process and resolving discrepancies
  • Tracking advertising placements
  • Coordinating client deliverables across internal and agency partner teams

Qualifications

  • Agency experience in media or account service highly desired.
  • Strong organizational and analytical abilities
  • Strong written and verbal communication skills
  • Comfortable working with budgets and numbers; highly detailed
  • Solid proficiency in Microsoft Excel, Word, & PowerPoint
  • Able to work in a fast-paced team environment
  • Knowledge of media tools (Nielsen, comScore, and/or AdScope) desired, but not required

Education

  • 4-year college degree or equivalent work experience (1-2 years)

Apply for this position:

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