back to careers

ASSOCIATE, SEARCH MEDIA

Assist in planning and executing Search Engine Marketing (SEM) campaigns for clients within the Insurance and Retail industries. Develop and evolve standards to enhance how PMG leverages and executes Paid Search across the customer journey

Responsibilities

  • Work with stakeholders to help strategize and execute Search Engine Marketing campaigns across the major search engines (Google, Bing, Amazon)
  • Proactively make campaign optimizations on an on-going basis
  • Create keyword lists and conduct ongoing keyword mining for new opportunities
  • Responsible for writing ad copy following industry best practices
  • Collect and analyze data to come up with valuable insights to be presented to clients
  • Audit landing pages used for Search Engine Marketing campaigns
  • Keep current on search engine marketing blogs
  • Other duties as needed

Qualifications

  • 0 – 6 months of Paid Search experience
  • Highly proficient in Excel (pivot tables, vlookup, etc.)
  • Superb written and verbal communication
  • Strong attention to detail and organizational skills]
  • Must have the ability to multi-task and work within firm deadlines
  • The ability to function equally well independently as well as part of a team and the flexibility to adapt to an ever-changing environment
  • Abreast with the latest Search Engine Marketing trends and best practices
  • Up-to-date on Google and Microsoft certifications

Preferred Requirements:

  • Some experience working with Google Ads, Bing Ads, Amazon, and Google Analytics
  • Understanding of Paid Search bidding platforms and competitor tools
  • SEO, Social, and Display knowledge
  • Agency experience

Education

  • Bachelor's Degree preferably in Finance, Math, Statistics, Economics, Marketing or equivalent

*Note: This position will work remotely until such time as our offices re-open following the downturn of COVID-19. Therefore, you may initially work from any location, but must be willing to move on your own to the vicinity of Santa Monica, CA when the office re-opens and employees once again are physically working in an office setting.

Apply for this position:

back to careers