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DIGITAL MEDIA PLANNER

The Digital Media Planner is responsible for the development and day-to-day management of the media plan, including buy recommendations, execution details, and maintaining budgets. This position will primarily support our Pacific Life and Agua Caliente Resort Casino clients with opportunity to also support other accounts under this team.

Responsibilities

  • Idea Development: Compile RFPs and work with publishers to develop media executions
  • Plan Development: Negotiate with publishers, compile plan specifics, assign budget by publisher, accurately finalize all client-facing documents
  • Create media plans that are best positioned to meet the media objectives and strategies of the client’s business
  • Develop campaign performance insights that inform ongoing optimization recommendations
  • Maintain strong, professional relationships with the publisher community
  • Proactively monitor category landscape and identify trends/partners for upcoming campaigns
  • Manage positions on lower level (Assistant Media Planner) while effectively ‘managing up’ to ensure communication and effective performance

Qualifications

  • 1+ year(s) of agency digital media planning, buying, and executional experience
  • Demonstrates accuracy and attention to detail in all work and communication
  • Ability to understand client goals and translate them into media strategy
  • Background in both Programmatic media and high-impact executions
  • Knowledge of social and SEM campaign execution strategies
  • Refuses to accept the status quo in planning, negotiation, and execution
  • Constantly dedicated to finding better solutions to client challenges and past media executions
  • Experience collaborating with clients to establish campaign attribution through ad server pixels, tag managers, UTM parameters, and website analytics configuration.
  • Strong understanding of digital analytics reports and able to translate data into client insights
  • Strong sense of initiative and ability to work against deadlines
  • Process oriented, with the ability to manage all aspects of a campaign
  • Highly proficient in Excel; must be able to perform advanced functions and pivots
  • Experience using 3rd party ad serving technologies and research tools - ComScore, Google Campaign Manager, Google Ad Words, etc.

Education

  • Bachelor’s Degree or equivalent experience

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