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MEDIA STRATEGIST - NEW YORK OFFICE

Palisades Media Group is looking for the next media superstar! Is it you?!! We are hiring a Media Strategist for our New York office. This individual must love entertainment and have a passion for digging into insights! Sound like a maybe? Read on…

First and foremost, our Media Strategist knows media (and maybe even geeks out on it a bit)! This person is expected to have a firm grasp of the media planning process and has executed tactics across various types of media. We are looking for someone that can contribute and make a difference to a small but dynamic team (and an awesome client to boot!)

Our media strategist will help provide the insights and building blocks that help us form our media strategy. We also would love to find someone with innate killer instincts and savvy judgment to help make sound recommendations.

While we’d love if you have creativity running through your bones, we are also looking for someone who can be depended on to keep things in check. As a result, we pledge to keep you challenged, growing and never bored. Deal?!

Responsibilities

  • Dive into and learn your client’s business. Demonstrate a clear understanding of the immediate and long-term goals and clearly articulate those priorities to partners both internally and externally as required
    • Create planning specs/guidelines and deliver them to investment teams
    • Collaborate and coordinate efforts with Digital, TV, Audio, OOH and Traffic departments
    • Build strong working relationships with partner or specialist agencies (creative, PR, social, creative, field marketing, etc.)
  • Work with Supervisor to draft RFPs and generate ideas; Work with internal team and partners to refine ideas and proposals
  • Utilize both planning tools and other resources to form insights pertaining to audience behaviors that inform media recommendations
    • Media Tools such as: N-Power, Simmons, YouGov, AdIntel & Neilsen Impact
    • Additional resources could be white papers, articles, trend reports, conferences
  • Prepare or oversee client-facing deliverables such as media decks, flowcharts, weekly delivery/budgets and cumes
  • Manages directives to guide the execution process so it’s seamless
  • Coordinate timelines and deliverables for more complex integrated programs while communicating, monitoring and managing expectations with partner, internal and client teams
  • Manage or supervise the post campaign process through execution and billing
  • Manage and mentor an Assistant Strategist: Familiarize them with media basics including but not limited to billing, research, media math, vendor/client communication and end-to-end process
  • Track competitive brands, insights and trends through multiple touchpoints including reading trades, attending events, watching content
  • Actively participate and contribute in brainstorms both for both primary accounts and agency accounts (and love it!)
  • Present to clients and internal teams with enthusiasm and confidence
  • May negotiate directly or work closely with investment teams for specific partners

Qualifications

  • 2+ years of Media Planning, Strategy or Buying experience required with a like-minded client preferred (Entertainment, Film, TV, Gaming)
  • Interest in entertainment and films is key to success in this role
  • Strong in media math and proficient in both the Microsoft and Google Suite of tools
  • Impeccable attention to detail required
  • Master multi-tasker
  • Great interpersonal and communication skills
  • Heavily resourceful and a self-starter; looking for someone that will jump ahead on projects before being asked
  • Creative problem solving
  • Not afraid to ask questions (will never just “fake” it!)
  • Must be able to occasionally travel to supported markets or client events

Education

  • Bachelor’s Degree or equivalent in related field.

Apply for this position:

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