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The Media Strategist (Planner) is responsible for the development and day-to-day management of the media plan, including buy recommendations, execution details, and maintaining budgets.


  • Works with team to establish media objectives, and strategies for campaigns.
  • Assists and implements the management of daily tasks in support of the media product.
  • Presents media plans to Group Director, Sr. Management, and/or Client for approval and makes adjustments as necessary.
  • Meets and communicates approved plans to Media Buyers for implementation.
  • Evaluates communication goals of potential media plans and makes recommendations.
  • Studies demographic data and consumer profiles to identify desired target audiences for broadcast, digital, OOH or other advertising.
  • Calculates reach and frequency of potential media vehicles.
  • Prepares media plan flow charts and manages directives to guide the execution process.
  • Gathers statistics, charts and identifies trends to make the numbers reflect recommendations supported by metrics.
  • Assists in conducting media research, evaluating data, developing points of view, understands systems applications and understands various media and their applications against Client strategies/goals.
  • Demonstrates an understanding of the Client’s business.
  • Keeps current on media trends.
  • Supervise Assistant Strategist(s)
  • Interest in Retail and Fitness categories
  • Desire to collaborate and coordinate efforts with Digital department
  • Strong interest/experience in analytics. Analytical thinking, problem solving and troubleshooting at the micro level of data
  • Strong interest/experience in media accounting and client budget management. Oversees and coordinates all budgets across buying teams/departments
  • Build strong working relationships with specialist agency personnel (creative, PR, social, etc.).


  • 1.5 +years of Media Planning experience required.
  • Strong mathematical abilities and proficiency in MS Word, Excel & PowerPoint
  • Impeccable attention to detail required.
  • Ability to handle multiple tasks, be organized and be a proactive and positive problem solver
  • Great interpersonal and communication skills
  • Must be able to occasionally travel to supported markets or client events.


  • Bachelor’s Degree or equivalent in related field.

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