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SEM (SEARCH) SPECIALIST

Assist in planning and executing Search Engine Marketing (SEM) campaigns for clients within the Entertainment, Automotive, Insurance, Health, Wellness and Retail industries. Develop and evolve standards to enhance how PMG leverages and executes Paid Search across the customer journey. This role reports to the Senior Director of Search.

Responsibilities

  • Work with stakeholders to help strategize and execute SEM campaigns across the major Search engines (Google, Bing, Amazon)
  • Proactively make campaign optimizations on an on-going basis
  • Manage daily, monthly and quarterly budgets
  • Create keyword lists and conduct ongoing keyword mining for new opportunities
  • Responsible for writing ad copy following industry best practices
  • Execute A/B tests, collect and analyze data to come up with valuable insights to be presented to clients
  • Audit landing pages used for SEM campaigns
  • Perform campaign audits for new business
  • Other duties as needed

Qualifications

  • 1 to 3 years of hands on Paid Search experience (ideally managing $200k+ monthly budgets) with e-commerce/direct response clients
  • Superior Excel skills (pivot tables, vlookup, etc.)
  • Superb written and verbal communication
  • Strong attention to detail and organizational skills
  • Must have the ability to multi-task and work within firm deadlines
  • The ability to function equally well independently as well as part of a team and the flexibility to adapt to an ever-changing environment
  • Up-to-date with the latest SEM trends and best practices

Preferred Qualifications

  • Experience with Paid Search bidding platforms (Adobe, Google Search Ads 360, Kenshoo, Marin)
  • Experience working in Google Analytics or Adobe Analytics
  • Google and Microsoft certifications
  • Understanding of competitive tools (AdGooroo, SEMrush, etc.)
  • Agency experience
  • SEO knowledge

Education

  • Bachelor's Degree preferably in Finance, Math, Statistics, Economics, Marketing or equivalent

Apply for this position:

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