back to careers

SEM (SEARCH) SPECIALIST

Assist in planning and executing Search Engine Marketing (SEM) campaigns for clients within the Entertainment, Automotive, Insurance, Health and Fitness industries. Develop and evolve standards to enhance how PMG leverages and executes Search across the consumer journey.

Responsibilities

  • Work with stakeholders to help strategize and execute SEM campaigns across the major Search engines (Google, Bing, Amazon, etc.)
  • Collect and analyze data to come up with valuable insights to help guide optimizations
  • Proactively make campaign optimizations on an on-going basis
  • Manage daily, monthly and quarterly budgets
  • Perform campaign audits for new business pitches
  • Oversee Associates, including training and development, but also serving as a mentor
  • Create keyword lists and conduct ongoing keyword mining for new opportunities
  • Write ad copy, POVs and SOPs following industry best practices
  • Audit landing pages used for SEM campaigns
  • Prepare and present reports regularly
  • Handle other duties as assigned by direct Supervisor

Qualifications

  • 1 to 3 years of hands-on Paid Search experience, managing $150K+ monthly budgets
  • Superior Excel skills (pivot tables, VLOOKUP, etc.)
  • Superb written and verbal communication
  • Strong attention to detail and organizational skills
  • Must have the ability to multi-task and work within firm deadlines
  • The ability to function equally well independently as well as part of a team and the flexibility to adapt to an ever-changing environment
  • Up-to-date with the latest SEM trends and best practices
  • Google and Bing certifications

Preferred Qualifications

  • Experience with Search management platforms e.g. Google Search Ads 360, Adobe, Kenshoo, etc.
  • Working knowledge of Google Analytics 360, Adobe Analytics or Google Tag Manager 360
  • Understanding of competitive research tools e.g. SEMrush, AdGooroo, etc.
  • Previous experience working in an Agency setting or similar client service environment
  • SEO knowledge

Education

  • Bachelor's Degree preferably in Finance, Math, Statistics, Economics, Marketing or equivalent

Apply for this position:

back to careers