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Genevieve Wiersema

SVP, Group Director of Strategy (San Francisco)

Genevieve is part of a team representing Palisades MediaGroup in the San Francisco market, where she has more than 15 years of experience. She began her career at Goodby, Silverstein & Partners, helping the agency win SBC Communications and Dreyers Ice Cream. After working at a variety of smaller agencies, Genevieve joined OMD. There, she managed large advertising budgets with measurable results for a range of clients including Clorox, Robert Half, Allianz, and others. Genevieve’s collective experience ranges from consumer goods to financial services, utilities to securities.

In her current role at the Palisades/SF office, she manages more than $20 million in client billings, including UCSF, American Automobile Association, and Wawanesa.

Genevieve loves the outdoors, especially water sports. When she’s not working, you will most likely find her paddleboarding on the San Francisco Bay and swimming with her kids. And if they are begging for something sweet, her hidden talent is her ability to bake 40-minute brownies in 20 minutes!