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Matt Greenfield

EVP, Client Services

Matt manages Client Services for a number of clients in Palisades’ diverse portfolio, ranging from auto insurance to retail to apparel. He is also active in the agency’s business-development efforts. A 20-year veteran of media, both full-service agency, and client-side marketing roles, Matt’s background includes overseeing client acquisition, strategy, and media investments for brands such as Guitar Center, PetSmart, Mercury Insurance, Toshiba, and Ugg Australia. The core of Matt’s expertise is founded on analytics and consumer insights. His work has been recognized with multiple awards including Advertising Age’s Media Plan of the Year, The Canadian Marketing Association Award, The Telly, Creative Media Award, and others.

Matt is a recovering brain cancer survivor and is actively supporting local charities for those affected by cancer. He is a dedicated family man and is most happy spending time with his wife and three daughters.